普壹 (香港) 市場營銷顧問公司 General (HK) Marketing Consultancy


2023
Thai Client
Ocean.Blu has played a pivotal role in amplifying the allure and accessibility of Thai tourism products and destinations within the Chinese market and beyond. Through strategic partnerships and innovative campaigns, Ocean.Blu has championed the tourism sector of Thailand, working closely with key Thai brands and authorities to position Thailand as a top travel destination.
Branding & Identity
Global Media Buy
IP & Celebrity Licensing
Client /
Tourism Authority of Thailand, Bangkok Airways, Thai Airways, Naraya, The Mall Group
The project involved comprehensive initiatives targeting various aspects of the tourism and travel industry:
1. Tourism Authority of Thailand:
* Collaborated with CCTV 9 to produce and broadcast a 3-minute promotional video spotlighting Koh Samui and Loei Province. The content, created by a skilled filming crew from Hong Kong, showcased the unique attractions of these locations, resulting in positive viewer feedback.
2. Bangkok Airways:
* Developed marketing strategies for Bangkok Airways' new route from Guangzhou to Koh Samui. The campaign integrated programmatic digital buys with innovative OOH advertising in central Guangzhou Metro stations. This early execution of connecting OOH with digital targeting effectively heightened route awareness and traveler engagement.
3. Naraya:
* Orchestrated Naraya's first digital campaign in China during the Chinese New Year. The campaign involved distributing coupons targeted at potential tourists planning to visit Bangkok. This strategy led to increased brand visibility and significant shopper turnout at Naraya stores during the holiday.
4. Thai Airways:
* Managed global media promotions for Thai Airways across prestigious publications such as Financial Times, Business Travellers Magazine, American Express Magazine, and Conde Nast Travellers Magazine, enhancing the airline's visibility among affluent international travelers.
5. The Mall Group:
* Represented as the exclusive agency for Nikkei in the Thai region, Ocean.Blu facilitated the participation of The Mall Group's CEO, known as "IRON Butterfly," at the Nikkei Economic Forum 2018 in Tokyo as a main speaker, significantly boosting her and the group's profile on an international stage.
Outcomes:
Each campaign component produced distinct successes:
* The promotional video significantly increased interest in lesser-known Thai destinations.
* Bangkok Airways' new route saw heightened bookings due to the synergistic use of OOH and digital advertising.
* Naraya's campaign resulted in substantial in-store traffic and sales.
* Thai Airways reinforced its brand presence among global business and luxury travel audiences.
* The Mall Group elevated its international business profile through strategic conference participation.
Key Clients:
* Tourism Authority of Thailand
* Bangkok Airways
* Naraya
* Thai Airways
* The Mall Group



