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普壹 (香港) 市場營銷顧問公司 General (HK) Marketing Consultancy
2023
Neon Tiger
The primary goals for the Neon Tiger Real Fruit Soda project are to successfully launch the brand and establish it within the market, and to line up potential collaborations with local retailers and coffee shops to enhance visibility and consumer reach.
Branding & Identity
Film Production
Client /
Neon Tiger
Ocean.Blu has spearheaded the launch of Neon Tiger, a new brand of real fruit soda, by introducing it at a Christmas market. The innovative approach of serving free tastings in plastic champagne glasses not only enhanced the market atmosphere but also positioned Neon Tiger as both a refreshing standalone drink and a versatile mixer for parties, while emphasizing its natural ingredients.
Following the initial launch, Ocean.Blu facilitated partnerships with local retailers and coffee shops to further promote Neon Tiger. These collaborations include special promotions and branding efforts designed to embed the drink within local consumer habits and preferences.
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