普壹 (香港) 市場營銷顧問公司 General (HK) Marketing Consultancy


2023
Korea Tourism
Ocean.Blu has effectively served as the creative and media agency for the Korea Tourism Organization (KTO), spearheading a series of tourism promotion campaigns aimed at enhancing the visibility and appeal of South Korea in the Hong Kong market. Additionally, the agency played a crucial role in promoting the Korea Winter Olympics in Thailand, showcasing their capability in handling diverse and large-scale international promotional activities.
Branding & Identity
Global Media Buy
IP & Celebrity Licensing
Client /
Korea Tourism
Ocean.Blu's efforts were divided between two major promotional thrusts:
1. Tourism Promotion in Hong Kong (2018-2020):
* Ocean.Blu developed the creative themes for three distinct tourism promotion campaigns. These campaigns included key visuals, a dedicated campaign website, advertorials, and social media posts, ensuring a cohesive narrative across all platforms.
* The campaigns were comprehensive, encompassing both online and offline elements, including below-the-line materials that ensured wide and effective dissemination of promotional content.
2. Korea Winter Olympic Promotion in Thailand:
* Ocean.Blu managed above-the-line promotions for the Korea Winter Olympics, highlighting their ability to engage with large-scale events and international audiences.
* The agency planned and purchased local media in Thailand, including local TV spots, out-of-home (OOH) media placements, and print advertisements, ensuring high visibility in strategic locations and formats.
Outcomes:
The campaigns successfully increased awareness and interest in South Korea as a tourist destination and in the Korea Winter Olympics. Specific results included:
* Enhanced engagement and interaction on social media platforms and the campaign websites.
* Increased tourism inquiries and bookings from Hong Kong to South Korea during the campaign periods.
* Heightened visibility and anticipation for the Korea Winter Olympics in Thailand, contributing to a broader international audience reach.


