普壹 (香港) 市場營銷顧問公司 General (HK) Marketing Consultancy
Hong Kong Clients
To elevate the visibility and appeal of local brands to families and the general public in Hong Kong through innovative marketing and creative campaigns. Ocean.Blu has collaborated with various notable brands in Hong Kong, orchestrating diverse advertising campaigns that effectively engage local audiences and reflect the unique cultural context of the region.
Client /
Panasonic, Toshiba, Japan Home Center, Citistores, C生活, CU App, Smartone, Comvita, Rakuten Securities, Wing On Department Stores, China Resources Group, Po Chai Pills
1. Panasonic:
* IH Warmjar (Rice Cooker): Ocean.Blu was integral in product naming, developing creative concepts, and producing key visuals and TV commercials. The campaign achieved significant market recognition.
* Compact Massage Chair: Involved in naming, creating a distinctive rap song, and developing commercials. This campaign shifted industry marketing from celebrity endorsements to a more creative, enjoyable approach, significantly boosting sales.
2. Toshiba:
* Steam Oven Series: Launched a comprehensive campaign titled "Cook & Joy," featuring two artists portraying home chefs for different oven models. The campaign included collaborations with local KOLs, thematic advertorials, a branded website, and social media engagement.
3. Japan Home Center (JHC):
* 2018 E-shop Promotion: Featured local Fengshui celebrity Ling Ling as a brand ambassador and created tvc for the promotion
* 2019 Rebranding: Delivered a full suite of rebranding services including copywriting, visuals, and guidelines, along with a new brand theme song played across over 270 outlets.
4. Citistores and Sub Brands:
* C生浩 Sub Brand (2021): Created a theme song used in the brand's launch TVC and played in all Citistores, enhancing shopper experience and engagement.
* Citistore Brand TVC: Featured Sarah & Jason as brand ambassadors, with extensive broadcasting and distribution.
* CU App: Produced a theme song for Henderson Retail's CRM app, recorded in Bangkok, further strengthening customer engagement.
5. Others:
* Ocean.Blu has also partnered with other local entities such as Smartone, Comvita, Rakuten Securities, Wing On Department Stores, China Resources Group, and Po Chai Pills, contributing to their local promotional efforts.
Key Outcomes:
These campaigns have significantly enhanced brand visibility, consumer engagement, and sales across multiple brands. These marketing efforts have also set new trends in the industry, focusing on creativity and cultural relevance.
Key Clients:
* Clients: Panasonic, Toshiba, Japan Home Center, Citistores, C生活, CU App, Smartone, Comvita, Rakuten Securities, Wing On Department Stores, China Resources Group, Po Chai Pills